According to search engine marketing blogger Mark Jackson, Google’s quest to personalize search engine results will mean the death of the ranking report — possibly as soon as next year. (more…)
Just how big has YouTube become? Well, in the three and a half (!) short years since it was introduced to the 
public, it has become a serious venue for political ads and a legitimate rival to television itself in the number of viewers it attracts (especially of the younger generation). Millions of people worldwide now dream of getting famous via YouTube videos, skipping the traditional Hollywood route altogether. (The site has even propelled one struggling young actress to a role in a major Hollywood film (more…)
Yahoo, who has already turned down a number of buy-out offers from Microsoft this year, has reportedly changed its tune after last week’s implosion of the search ad partnership deal it had hoped to make with Google.
Today, despite earlier eleventh-hour attempts to adjust the deal to make it work, Google walked away from its proposed search ad partnership deal with Yahoo.
Several news sites reported today that the long-in-the-making search advertising partnership between Yahoo and Google — which we’ve been following with interest here at the Aplus.net Blog because of the implications it has for the entire world of online commerce — was changed dramatically when the companies agreed to “scale back” the scope of the merger in order to improve their chances of federal approval.