Aplus.net Blog

The email industry is constantly evolving but there are some basics about email marketing that will help your email land in your customers SPAM box.

1. Use large or many small images to display your message to your clients. Spammers love to use large images so email companies like Gmail, Yahoo Mail, etc. like to put this type of email in the spam or trash section of a person’s email.
2. Bold, Red, Underlined text in your entire email is great for bringing your customers attention to what is not bold, red, and underlined. It also has the added benefit of landing you in the spam box.
3. Use CSS to code your email, tabled layout is out of date and no one uses it anymore. Not all email clients support emails coded in CSS. The only main stream email clients that don’t support CSS code are Gmail, Outlook, Yahoo Mail, Hotmail, and Apple Mail. My customers don’t use those email clients.
4. When collecting emails for your marketing lists, opt-in links are unnecessary. Your customers know that they are getting added to a mailing list when they order something from you.
5. Make sure to add 15 or more links so that your client knows exactly where you are trying to take them.
6. Your ultimate goal is to get blacklisted so your emails will always go into your customers spam box. You just need ten email recipients to click “this is spam” and that particular email client will put all of your emails in their customers spam boxes for a year on average. Of course, if you have an opt-in option for your customers you could go through the procedures to get white listed, again.
7. Lastly, you should check if your email is indeed going to land in the spam box by using a spam checker, Site Build will show you if you need to add more images to your email so you can end up in your customers spam box.

If your goal is to land your email marketing messages in the spam box or junk folder please follow through on the above rules. However, if you would like your emails to be read avoid the above at all costs. If you would like more information on how to end up in your customer’s inbox not their spam box check out, the email standards project. If you have specific questions about what might make your email end up in the spam box drop me a comment.