Archive for the ‘Tips and Advice’ Category

Social Media Optimization (SMO) - Tweets and Pokes

Say goodbye to print advertising and phone book listings - today’s consumers are more web-friendly than ever. You’ve got a website, so what’s next? Do you sit back and wait for the phone to ring or emails to hit your inbox? Now that you’re exposed to the worldwide marketplace how do potential customers find you? (more…)

Search Engine Optimization Basics

This article was originally published in the Aplus.net June Newsletter. It is meant to offer basic SEO tips so you can further optimize your website and receive increased traffic levels.

Search engine optimization, or SEO, plays a key role in driving traffic to websites. The following two sets of techniques, if applied carefully, can help raise a website’s ranking in search engines like Google™, Yahoo!®, and Bing™.

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Selecting an SEO Firm…

The question is not should you optimize your website for search engines; but rather, how do you do this with large time constraints as a business owner. The answer is to hire SEO specialists. If you choose the right ones, they should pay for themselves.

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Search Engine Optimization (SEO) Pre-101

Can you name one person that has never used a search engine? If so, well, you will need to find another way to market to them. But there is overwhelming evidence to suggest there are more than enough potential customers browsing the web. Connecting through search engines is the way to reach these prospects.

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Shopping for Shopping Carts: A Small Business Buyer’s Guide

You’ve decided that an eCommerce shopping cart fits your business model and you want to give selling online a shot. But there are more than 300 carts out there – how do you choose?

Just ask yourself about the following seven subjects, and you’ll know what to look for and what to avoid on your cart hunt.

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