Now that you know how LinkedIn can help you and your small business, we’ll jump right into building an interesting and effective user profile and a business profile.

Building a personal profile

To build a complete profile, LinkedIn recommends:

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Facebook took the social media world by storm back in 2004, before many of us had even heard the term “social media.” Today we’ll cover what Facebook is and why it could enhance your marketing strategy.

What is Facebook?

Facebook is a social media platform that allows users to:

• Create in-depth personal profiles,
• Share short status updates (similar to Twitter),
• “Friend” other users to see their content and updates,
• Write on friends’ bulletin-board-like “walls,”
• Chat via built-in mail and instant messaging systems,
• Join user-created common-interest groups, and,
• Become “fans” of a company, product and brand “pages.”

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Now that we’ve covered the definition of social media and social media etiquette for small businesses, you’re probably itching to test out your newfound knowledge. Let’s get started with Twitter!

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“Social Media” is a term that can scare the living daylights out of some marketers, and for good reason. Customers are a force to be reckoned with, and if you jump into the world of social media without plenty of preparation, you could risk damage to your company’s image. But with the viral growth of social media, you must decide if you can afford not to join the conversation.

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You’ve got a hot new product and a user-friendly website. You’re excited because this new product could help your small business make ends meet, but not enough people are visiting your website to see why they should buy from you and not your big-business competitors. And since times are tough, you don’t have the money to launch a big ad campaign to drive people to your site. What do you do now?

Grab your customer’s attention – now – when they’re looking for your help! (more…)