Archive for the ‘Small Business Matters’ Category

Search Engine Optimization Basics

This article was originally published in the Aplus.net June Newsletter. It is meant to offer basic SEO tips so you can further optimize your website and receive increased traffic levels.

Search engine optimization, or SEO, plays a key role in driving traffic to websites. The following two sets of techniques, if applied carefully, can help raise a website’s ranking in search engines like Google™, Yahoo!®, and Bing™.

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Selecting an SEO Firm…

The question is not should you optimize your website for search engines; but rather, how do you do this with large time constraints as a business owner. The answer is to hire SEO specialists. If you choose the right ones, they should pay for themselves.

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Search Engine Optimization (SEO) Pre-101

Can you name one person that has never used a search engine? If so, well, you will need to find another way to market to them. But there is overwhelming evidence to suggest there are more than enough potential customers browsing the web. Connecting through search engines is the way to reach these prospects.

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Shopping for Shopping Carts: A Small Business Buyer’s Guide

You’ve decided that an eCommerce shopping cart fits your business model and you want to give selling online a shot. But there are more than 300 carts out there – how do you choose?

Just ask yourself about the following seven subjects, and you’ll know what to look for and what to avoid on your cart hunt.

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eCommerce: How do I know I need a Shopping Cart?

If you run a small business and use a website to attract and inform customers, you might consider adding an online shopping cart to your sales campaign. Let’s find out if an eCommerce cart fits your business model, and what a shopping cart can do for your business!

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