Aplus.net Blog

Today we share with you a great resource from one of our favorite spots to find small business tips and tactics, Ana Rincon’s About.com online business section.

The Online Business Glossary is a pretty comprehensive collection of all the terms you need to get started in the online business game. They range from the basic to the complex. A few excerpts:

CPA: Cost-per-Action: A term used in online advertising that refers to the cost charged to an advertiser for each predefined action taken as a result of an advertisement. For example, a mortgage company may agree to pay $3 per application filled out as a result of clicking through an online ad to the application form.

CRM: Customer Relationship Management: CRM is the process of managing all aspects of interaction a company has with its customers, including prospecting, sales, and service. CRM applications attempt to provide insight into and improve the company/customer relationship by combining all these views of customer interaction into one picture.

Meta Tag: An HTML tag that provides information about a Web page, such as its title, description, and subject keywords. Unlike other tags, meta tags do not affect how the page is displayed. However, search engines can read the tags and use the information when building their indexes.

SERP: Search Engine Results Page: The page of search results displayed in response to a query.

SSL: Secure Sockets Layer: A protocol designed to create a secure connection to a server using “public key encryption,” to protect data as it travels over the Internet. SSL was created by Netscape but has now been published in the public domain.

This is just a small sample; check out the full glossary here, and be sure to let us know what you think in the comments section.