This article was originally published in the Aplus.net June Newsletter. It is meant to offer basic SEO tips so you can further optimize your website and receive increased traffic levels.

Search engine optimization, or SEO, plays a key role in driving traffic to websites. The following two sets of techniques, if applied carefully, can help raise a website’s ranking in search engines like Google™, Yahoo!®, and Bing™.

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The question is not should you optimize your website for search engines; but rather, how do you do this with large time constraints as a business owner. The answer is to hire SEO specialists. If you choose the right ones, they should pay for themselves.

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Can you name one person that has never used a search engine? If so, well, you will need to find another way to market to them. But there is overwhelming evidence to suggest there are more than enough potential customers browsing the web. Connecting through search engines is the way to reach these prospects.

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If you have a website, Facebook page, or Twitter profile, or if you plan to send out press releases or other written content, Grader.com has several free optimization tools just for you.

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While at first glance a web-based bookmarking tool seems neither social nor useful for business, Delicious is a handy platform for both.

What is Delicious?

Delicious (originally del.icio.us) is a social bookmarking site. It allows users to:

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