You know what social media is… but now what? Here are a few things you need to know before jumping on board any social media platform.

First of all, don’t start by creating a company profile. If you’re brand new to social media, you need to test the waters first! Make a personal account and see what social media feels like from a user’s perspective. Find out what other companies like yours are doing, and try to find out how the platform’s population responds to their techniques. Only once you’re comfortable with a platform from a user standpoint, and if you think that platform meshes with your company’s desired image, should you create a company page. (more…)