Now that we’ve covered the definition of social media and social media etiquette for small businesses, you’re probably itching to test out your newfound knowledge. Let’s get started with Twitter!
Have a look at these two news items in rapid succession:
If you’re a MySQL user, you may join me in feeling a bit confused right now.
There are already whispers amongst the community of a suddenly increased interest in Ingres and PostgreSQL. There are suddenly storm clouds on the horizon for projects like GlassFish. The only thing that seems to be certain right now is that everyone is uncertain what will happen.
The upside of this (if there is one) is that this is a perfect time to go through your apps and make sure you’re using a Database Abstraction Layer. It’s a great time to think about any DB-specific functions (views, stored procedures, etc) that you’ve implemented and how they may be implemented elsewhere. Suddenly these sorts of tasks, which you’ve been putting off for years, have a new sense of urgency.
You know what social media is… but now what? Here are a few things you need to know before jumping on board any social media platform.
First of all, don’t start by creating a company profile. If you’re brand new to social media, you need to test the waters first! Make a personal account and see what social media feels like from a user’s perspective. Find out what other companies like yours are doing, and try to find out how the platform’s population responds to their techniques. Only once you’re comfortable with a platform from a user standpoint, and if you think that platform meshes with your company’s desired image, should you create a company page. (more…)
“Social Media” is a term that can scare the living daylights out of some marketers, and for good reason. Customers are a force to be reckoned with, and if you jump into the world of social media without plenty of preparation, you could risk damage to your company’s image. But with the viral growth of social media, you must decide if you can afford not to join the conversation.