The widget. It’s that useful, colorful, interactive and usually free scrap of code that’s appearing on more and more web sites, blogs and Facebook pages everywhere. Sometimes also known as a badge, an applet or a module, the widget is designed to provide visitors to your site with useful information or even a little entertainment. It may take the form of a profile, photo slideshow, or on-screen tool such as clocks, calendars or local weather. It may also be used for ecommerce, for news feeds, or even to promote your blog or website or someone else’s. (more…)