SEO, advertising banners, email blasts: of course, there’s no guarantee you’ll always catch the attention of your target audience and attract them to your Web site or blog. But good PR can be the secret weapon in your arsenal of marketing tools to nudge your customers along. Increasingly, there are more and more resources available on the Web at places like PRWeb. And with the exponential rise in online media outlets, getting your publicity distributed widely on the Web is easier than ever.

It all starts with a good press release – a release that is concise, focused and follows a standard, time-tested format to convey your message quickly to the media. Here are a few tips to get you started: (more…)