Archive for November 3rd, 2008

Google and Yahoo Renegotiate Details of Potential Search Ad Partnership

Several news sites reported today that the long-in-the-making search advertising partnership between Yahoo and Google — which we’ve been following with interest here at the Aplus.net Blog because of the implications it has for the entire world of online commerce — was changed dramatically when the companies agreed to “scale back” the scope of the merger in order to improve their chances of federal approval.

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