Google has just announced exciting improvements in store for one of its signature offerings, Google AdSense, an ad revenue service that runs ads specially suited to a website’s target audience.

AdSense ads (which include text, image, and video) generate revenue on standard “per-click” or “per-impression” basis. But they also usually provide higher-than-normal revenue because they use Google’s trademark search engine technology to provide ads customized around specific data such as website content and geographical area. The end result is ads that are much more smoothly integrated into your site than traditional banner ads — meaning that website users will be less bothered by them and more inclined to click on them. Of course, keeping all your site’s content relevant to your visitors often amounts to increased traffic, in addition to greater ad revenue. In short, AdSense has proven to be an effective, and relatively easy, method of monetizing your website.

So, it’s exciting news that Google is now working on a plan to integrate AdSense into its trademark Web Analytics services. “By integrating your AdSense account with a new or existing Analytics account,” writes the company on its AdSense Blog page, “you’ll have access to in-depth reports about user activity on your site. In addition to … metrics already available in Analytics such as unique visitors and visitor language, you’ll now have access to granular reports that break down AdSense performance both by page and by referring site. Armed with this new data about user behavior, you’ll be able to make more informed decisions on how to improve the user experience on your site and optimize your AdSense units to increase your revenue potential.”

We wouldn’t be sharing this news if it didn’t represent a pretty big leap forward in making your website effective and profitable. Although this development is still in an early stage — in other words, not yet widely available — it’s definitely worth keeping an eye on. Remember, Aplus.net is proud to offer Google AdSense as part of our arsenal of high-powered online marketing tools. And with Google actively working on making huge improvements like this, there’s no better time than right now to start taking advantage of this unique revenue-generating resource.

Thanks to Gregory Go’s About.com blog for the tip.