A Bulgarian website, www.PR-GB.com, has been popping up in Google News a lot lately. The site is a curious mixture of everything from pop culture to religious musings to … you guessed it: Web Hosting.

And the perspectives they take on some of their website hosting stories are interesting, to say the least. Today, we share a recent article from that website, entitled “How To Drive Traffic To Your Website Using Funny Videos”:

So how do you take the idea from the funny videos platform and apply it to your own website? Webmasters can easily incorporate this creative marketing technique into their own eCommerce websites.

Think about it this way. Most eCommerce websites have one primary function: To sell a product. The key to success with an eCommerce website is to rank high in the search engines and be found by someone looking for a product. Often times when a customer visits an eCommerce site, he or she sees the same basic format. There is a nice looking home page with an overview of the company and product line, and some pictures of featured products. …

But to get the customer to come back to your website and buy more products, there must be something that sets you apart from your competition. How can this be done? … In a nutshell, adding video media will bring a whole new dimension to your website to help drive new traffic and gain repeat visitors.

Check out the full article here.

So what do you think? Is this a useful article, or just website hosting filler? On the one hand, there’s a good idea at the heart of this article. On the other hand, it’s certainly not a device you’d want to add to your business plan (or show to your investors).

And, either way, how did this site manage to rise to the top of the Google News cache so consistently? Have you ever heard of them? As always, let us know what you think in the comments section.